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Introduction
Hi! Welcome to keratin.com. This web site has grown considerably
since its days as a two page spread away back in 1996! At that time
I was a postgraduate student working on alopecia areata hair loss
research. I first discovered the Internet (and the idiosyncrasies
of Mosaic) late in 1995. While there were so many people looking
for information about hair loss, there was very little available
online. I decided I would add my contribution and this web site
is the result!
To the best of the my ability, this web site aims to give unbiased
information and support to those with all kinds of hair complaints.
Some hair diseases are better understood than others, but this web
site hopes to help people with both common and rare conditions.
This web site is not a replacement for the counseling given by a
professional dermatologist, rather it provides supplemental information
that a dermatologist may be unable to provide due to time constraints
on office consultations.
You can help keep this web site alive by advertising here. There
are several options for potential advertisers to choose from as
shown below.
Banner
and skyscraper rotation - Cost per thousand (CPM)
This is a common method of buying advertising space on many web
sites. You pay for each presentation of your advertisement. Your
banner will shown in turn with other banners throughout the web
site. Software ensures your advertisement is shown to the viewer
in a random sequence with other advertisements. On keratin.com there
are banners at the top and bottom of all the pages and on most pages
there are also "skyscrapers" that run on the right of
the browser window. Your advertisements can run in one, two or all
three locations.
Popups
and popunders
Keratin.com runs a limited number of popups and popunders. These
are advertisements that open in separate windows when a visitor
to keratin.com views a web page. If they advertisements show on
top of the keratin.com window they are called popups.,If the advertisement
stays behind the current window they are called popunders. Popups
are usually quite small images or a few lines of text while a popunder
may be much larger and may even show the front page of another web
site. The number of popups or popunders is strictly rate limited
on keratin.com such that no visitor should see more than 3 per user
session and in every 24 hours.
Special
arrangements
The web master is willing to entertain special requests from advertisers.
Email details of your request and we can discuss options.
Advertising
policy
- The existence of an advertisement on keratin.com does not constitute
an official endorsement by keratin.com for the services or products
advertised.
- The web master for keratin.com will not permit editorial influence
from any advertiser. Any attempt by advertisers to sway the opinion
of the web master and/or comments on keratin.com will result in
immediate refusal to serve any further banner advertisements for
that particular business.
- Each advertiser will be able to independently verify the success
of their advertisement. You will be given a password to access
a statistics page for your advertisement at any time. You will
be able to monitor the number of times your banner was shown and
the number of times it was clicked on!
- The web master for keratin.com cannot guarantee the success
of your advertisement - selling your product or service must be
your priority! However, keratin.com does make attempts to maximize
the effectiveness of your advertising campaign.
- The web master will attempt to evaluate potential advertisers
and will only accept those of high caliber. This will help to
ensure your advertisement is seen alongside other quality advertisers.
- The web master retains the right to refuse to accept advertisements,
especially those with dubious claims for their product!
- The web master’s decision is final!
Advertisement
requirements
- The typical banner size is 468 pixels long and 60 pixels high.
Look at the advertisement at the top and bottom of this page to
see what that looks like on your computer screen. Skyscraper banners
may be up to 160 pixels wide and 600 pixels high. Look at the
advertisement on the right of this page for an example (there
may be a variety of sizes presented in this location). These banner
sizes are the standard format on the web and is the preferred
format at keratin.com. Other size banners may be accommodated
after negotiation.
- Popups can be any size up to 300x400 pixels. Popunders can be
any size up to 720x600 pixels.
- Advertisements can be GIF, JPG, rich text format, or a combination.
- Banner and skyscraper advertisements should be 15 kilobytes
in size or less while popups and popunders can be larger, but
should be within reason.
- GIF images may be static or dynamic and can be transparent,
but be aware they will be seen on a white background throughout
the keratin.com web site.
Contact
for further details
For further details contact; kevin@keratin.com
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